Your branding strategy is the difference between being built and being chosen.
You built something real.
Let's make sure the world understands it.
I help founders, health science and scaling tech companies find the strategic clarity their brand has been missing. No noise. No guesswork. No Jargons. Just a clear signal your audience can finally feel.
Hello!
I am Cristina,
your Brand Strategist in Edmonton, Alberta Canada
Airbnb didn’t scale because of their technology. They scaled because people trusted the story.
Notion didn’t beat Microsoft Word with features. They won with a brand that made users feel like insiders.
The most successful tech companies in the last decade didn’t just build better products. They built brands their audience believed in.
That’s the work. And that’s exactly what I do.
The brands that win are not always the most innovative. They are the ones whose audience finally understood what they were building and why it mattered.
“Cristina excels at her career path, she helped me reclaim my goal, put laser beam focus on what I needed to do in the moment and how to do it in order to achieve my goals.”
Rowena, Owner, COO @PlanitSound
“ She opened my eyes to see Personal Branding as not only the key of business growth but to create impact in the community and my industry.”
Mario Monette, CEO @m.h.p.d.inc
“Cristina helped me problem-solve so that I could articulate the missing piece. I 100% recommend working with her”
Cheri Shappart, CEO at @CoachCheri
Your product is solid. Your pitch deck is polished. Your team believes in what you are building.
So why does your brand still feel like it belongs to someone else?
That is the gap branding strategy closes.
And that is exactly the work I do.
Why am I the right person to work with?
I have been figuring out how to be understood since I was three years old.
As missionaries, my parents moved our entire family from South Korea to Paraguay when I was just 3 years old. We moved from community to community wherever the need was greatest, constantly adapting to new languages, new schools, new friends and new environments.
The more we moved, the longer it took for people to truly get to know me. So at age 6 I created something that would change everything. Presentation cards in both Korean and Spanish for every new person I met.
But the real skill I was developing was far deeper. I learned to observe every form of communication. To read what people were not saying. To ask the questions that opened the door to genuine connection with anyone, in any context, in any culture.
I did not just adapt. I learned to honor each person's unique story while staying true to my own. That is how I built bridges that served not just me but my family and every community we walked into.
When I discovered the world of business, I recognized something immediately. The same challenge I had navigated my entire life, being seen, understood and chosen, was the exact struggle that founders, executives and growing companies faced every day.
They were building real things. Valuable things. But the gap between what they were building and what their audience understood was costing them opportunities, relationships and growth.
That gap is where I work.
With 17 years of experience in brand strategy and marketing I have worked with CEOs, tech founders, lawyers, executives, coaches and business owners across industries. Today my focus is on tech companies that are scaling faster than their brand can keep up, and on marketing agencies that need a trusted fractional partner to bring strategic clarity to their clients.
I bring the questions that cut through the noise. The frameworks that hold under pressure. And the kind of direct, compassionate honesty that helps you see your brand clearly, many times for the first time.
My work is grounded in five values I hold myself and every engagement to: integrity, authenticity, compassion, discipline and respect. These are not words on a wall. They are how I show up every single day, for my clients and for the brands we build together.
Joy is my compass. It always has been.
If you are ready to close the gap between what you are building and what the world understands about it, let's work together.
How we work together :
T1
BRAND CLARITY & STRATEGY SPRINT
For tech companies and agencies who need fast, focused strategic direction : Clarity in weeks, not months.
You know something is off with your brand. The messaging is not landing, the positioning feels unclear or your team cannot agree on what you actually stand for. This is a high intensity engagement designed to solve that specific problem fast.
We go deep, move quickly and you walk away with a written brand strategy you can use immediately.
What is included:
- Brand audit and diagnosis session (90 minutes)
- Messaging framework and positioning strategy
- Brand culture definition
- Written strategy document delivered within 5 business days
- One revision round
- One follow up call to walk through deliverables (60 minutes)
Timeline: 2 to 3 weeks
Investment: $3,500 to $5,000 Exact investment confirmed after discovery call based on scope and company size.
This is right for you if you are an early stage tech company, a founder preparing for a raise or launch, or a marketing agency with a client brand challenge that needs a clear answer fast.
T2
FRACTIONAL BRAND STRATEGY PARTNERSHIP
For tech companies and agencies who need ongoing strategic depth : Senior brand strategy. Without the full time cost.
Your company is scaling. Your brand needs to keep up. But hiring a full time senior brand strategist is not the right move yet. This is where fractional works.
As your fractional brand strategist I work alongside your team on a monthly basis, attending key meetings, advising on brand decisions, developing frameworks and making sure your brand stays consistent and strategic as you grow. You get the depth of a senior strategic partner at a fraction of the cost.
What is included:
- Up to 8 hours of strategic work per month
- Weekly or biweekly check in calls
- Messaging and positioning support
- Brand culture advisory
- Content strategy direction
- One team workshop or training session per quarter
- Priority response within 24 hours
Timeline: Minimum 3 month commitment, renewable monthly after that
Investment: $2,500 to $4,000 per month Exact investment confirmed after discovery call based on scope and company size.
This is right for you if you are a scaling tech company, a marketing agency that needs a senior strategic partner for client work, or a company in transition or repositioning that needs consistent strategic guidance.
T3
AGENCY PARTNER PROGRAM
For marketing agencies who need a trusted fractional strategist for client work. When you need it.
Your agency does brilliant work. But some client engagements need a level of brand strategy depth that goes beyond what your team has capacity for right now.
I work alongside your agency team on a per project or retainer basis, bringing senior brand strategy expertise directly into your client engagements. Your team stays focused on what it does best. Your clients get the strategic clarity they have been looking for. White label option available on request.
What is included:
- Per project or monthly retainer options
- Brand audit, positioning and messaging for agency clients
- Workshop facilitation for client teams
- Strategic advisory during client pitches or presentations if needed
- White label partnership available
Investment: Quoted per project or retainer based on scope. Start with a conversation and we will build the right structure together.
This is right for you if you are a marketing agency of any size that needs senior brand strategy support for a client without the overhead of a full time hire. Let's talk about your client.
T4
PERSONAL BRAND MASTERY
For founders, executives and purpose driven professionals:
Your story is your strongest business asset. Let's build it with intention.
Most professionals are being represented by a logo, a title or a product. None of those things build real relationships or open real doors.
In three focused sessions we work through your brand foundation, your brand development and your brand implementation. You walk away with a complete personal brand strategy, clear messaging, a defined audience, a visual direction and a system for showing up consistently.
What is included:
- Session 1: Brand Foundation. Your story, your differentiators, your audience and your purpose.
- Session 2: Brand Development. Your voice, your messaging framework and your visual direction.
- Session 3: Brand Implementation. Your rollout strategy, your content system and your growth plan.
Timeline: 3 sessions over 2 to 3 weeks
Investment: $1,499
This is for the founder who knows they are meant for more but has not yet found the words. The executive stepping into a new chapter. The professional who is ready to stop being the best kept secret in their industry.
T5
90-MINUTE BRAND POWER SESSION
For anyone who needs immediate clarity on a specific brand challenge:
One focused session. Immediate clarity. A clear direction forward.
You do not always need a full engagement. Sometimes you just need someone to sit with you, ask the right questions and help you see what has been there all along.
The 90-minute Brand Power Session is a single, focused strategy session built around one specific challenge. You bring the problem. We find the signal together. You leave with a clear direction and specific actions you can take the same day.
This is also the right starting point if you want to experience how I work before committing to a longer engagement.
Investment: $499
A process built on clarity, respect and strategy.
STEP 1: WE START WITH A CONVERSATION
Before anything else we talk. Not a sales call and not a pitch. A direct, honest conversation about where you are, what is not working and what you are trying to build. I ask questions most people have not been asked before. By the end of this call we both know whether working together makes sense.
STEP 2: I DIG INTO WHAT IS ACTUALLY THERE
Before I recommend anything I need to understand everything. Your brand, your culture, your audience, your competitors and the gap between what you are saying and what your audience is hearing. This is the audit and diagnosis phase. It is where most brand problems reveal themselves.
STEP 3: WE BUILD THE STRATEGY TOGETHER
I do not deliver strategy from a distance. We build it together through focused working sessions, iteration and honest feedback. You will always understand why every decision was made and how to use it once our engagement ends.
STEP 4: YOU LEAVE WITH SOMETHING REAL
Every engagement ends with a clear, written strategy you can act on immediately. Not a deck full of concepts. A practical foundation your team can work from, your messaging can grow from and your brand can stand on for years.
Cristina Yun, Fractional Brand Strategist.
17 years of experience finding the signal in the noise.
Not sure which of the Tiers is the right fit right now?
Want to see how I actually work? Start with a 90-minute Brand Power Session.
One focused conversation, immediate clarity and a clear next step.
If you are ready to go deeper after that, we will know.
The right people are looking for you.
Make sure they can find you!