60minute weekly call, 8 weeks.
Together we will walk on an intentional journey to develop your…
Now you want to offer what you know best, but do it with confidence, build the necessary foundation so you stick to it and don’t give up!
On this first call we will be doing a lot of the inner work.
You’ll learn a method to clarifying your passions and connecting the dots between them. You’ll uncover your true calling, your mission, we will check what your final vision is, and identify if there is a potential of really using your passion and expertise to serve others. You’ll connect to your highest purpose as a human being, and find out if you can impact the life of others with it.
This call will make you fall in-love with the brand your building & create the impact you want to create!
At this stage, you’ll define your Brand purpose, you need this in order to invite others to join you and be loyal to you. You will learn how to develop your personal mission into a collective one, and how you can add meaning and purpose to others and invite them to move together towards a vision.
We will dive and collect relevant data about your industry or niche, your ideal person’s needs/desires and the available solutions on the market, so you can identify the potential gap to fill with your expertise and your uniqueness and find the perfect positioning strategy for your brand in the marketplace so you stand out.
You’ll be able to communicate who you are about as a Brand and what's in it for them with ease without feeling fake or forced.
This week we will focus on WHO you are helping so we can craft a irresistible solution that is not only desirable but makes sense.
I will guide you to clarify your offer, create a framework for it, plan an offer strategy, add an irresistible dollar value to it.
You will be able to hand out the 'invitation' with all the correct information for them to join you on a collective mission and show them the vision you have while remaining aligned to your calling and making a true impact in your people’s lives.
Know exactly who your talking to, just like the best friend you call when driving to get coffee.
I will help you identify the people you want and can help. Together we will navigate through different type of messaging, formats and platforms.
We will find out where they are and what they are looking for.
You will know what language they speak and what excites them or ticks them the wrong way.
By the end of this meeting you will be able to focus on one or two platforms where you will talk to your ideal client. You will craft a relevant and consistent content strategy for your personal brand and offer, so you can start a conversation with your people, develop relationships and grow an audience that craves your content and presence.
You’ll also start testing your offer, methodically, so you can validate it before creating it, and start collecting real-time data to improve your signature offer.
At this stage, you will finally do the work that SHOWS.
We will be exploring visual options that takes your audience from your own personal style to your branding style,
We will be taking your energy, personality and style into consideration to make sure the visual identity you create is fully aligned with you who you are and what you stand for. From your social media to your website, and your writing style you will be able to define and create an outstanding sensory identity that expresses your and your audience’s language and aligns with your brand positioning, and to your mission.
This is where we create content that truly aligns with who YOU ARE & helps you attract clients through different platforms without pitching!
We will solidify what , and how and why you will be offering to help, solve and impact other’s pain points and desires. We will discuss how and when we can start conversation that leads to sale without being sale-sy.
We will navigate through existing offers in the marketplace, find a Value proposition and differentiator. We will be able to look into different dollar amounts to ticket your offer and talk sales, objections, payment plans and discounts.
Things are getting REAL and actionable!
We will navigate the most viable and sustainable options for you to continue attracting clients through Social Media, Email Marketing, Ads, Blogs or Speaking gigs. and converting them into clients.
You will learn about all the marketing collaterals that are out there, the ones you can use to bring clients to you and sell the offer you have been working on.
But before choosing on which to pour resources, you will know the ins and outs, the pros and cos and timing so none of those valuable resources go to waste.
This is what many wish they knew at the beginning of their business journey but didn’t get a chance, well, you will.
I won’t sell you anything you don’t need but I will recommend what best for you based on your goals and budget. You can trust me on this.
By the end of the 8 weeks you will have knowledge you can implement on:
For once, you will be ready to Brand yourself and your business with more clarity, have a plan & strategy that will attract the right clients and bring results.